Tag: rebranding

  • Convenience chain Kum & Go rebranding dozens of locations in several states

    Convenience chain Kum & Go rebranding dozens of locations in several states

    Dozens of Kum & Go convenience stores across several states are about to be rebranded, according to reports.

    There are currently 300 Kum & Go locations across the Midwest and southern parts of the U.S., the company’s website says. 

    The company was founded in 1959 by W.A. Krause and T.S. Gentle when they opened their first full-service gas station in Hampton, Iowa. 

    “They had a vision to offer more than just fuel; they wanted to fuel lives with moments of joy and connection. This was the beginning of a growth story that has made Kum & Go an integral part of countless communities across multiple states,” Kum & Go’s website states.

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    Traffic generated by an oil boom clogs the Kum & Go gas station in Watford City, North Dakota, on Tuesday, Oct. 11, 2011. (Matthew Staver/Bloomberg / Getty Images)

    In Missouri, more than 50 Kum & Go locations will begin their rebranding process in March, local FOX 2 reports.

    The change is expected to be completed by summer 2025, the station states.

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    Kum & Go company logo in Iowa

    The Kum & Go company logo is seen outside a store in Iowa City, Iowa. (Don and Melinda Crawford/UCG/Universal Images Group / Getty Images)

    Arkansas Kum & Go stores began their rebranding process in mid-January, local 5NEWS reports. 

    More than 60 locations in Michigan and Missouri are soon expecting rebrands, as well, CSP Daily News reports. 

    Ku, & Go location in Colorado

    A Kum & Go LC gas station and convenience store in Colorado Springs, Colorado, U.S., on Wednesday, March 17, 2021. (Chet Strange/Bloomberg / Getty Images)

    The work is a continuation since Kum & Go was acquired by Utah-based company Maverik in 2023.

    Back in August, Maverik said it had “completed 97 rebrands across Utah and Colorado, with the goal of offering its customers a unified, consistent experience across store food offerings, in-store experience, product selection, rewards programs, customer service and more.”

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    While Kum & Go and Maverik representatives did not immediately respond to a FOX Business request for more information, local KOLR reports that customers may experience brief store closures while changes are being made inside and outside stores.

  • Federal agencies scrub climate change from websites amid Trump rebranding

    Federal agencies scrub climate change from websites amid Trump rebranding

    The Trump administration is revamping agency websites to be rid of climate change-filled content, amid a widespread rebranding of federal departments from content deemed as not aligning with President Donald Trump’s agenda.

    Since taking office two weeks ago, Trump has ordered federal departments to remove particular content from their websites, including mentions of diversity, equity, and inclusion (DEI) and “gender ideology.”

    A Fox News Digital review found that climate change pages on both the Forest Service and the U.S. Department of Agriculture (USDA) websites appear to be down and are not currently functioning. When accessed, the pages are blank with only the statement, “You are not authorized to access this page.”

    The scrub comes after it was reported that the U.S. Department of Agriculture (USDA) ordered officials to review references to climate change on their websites.

    TRUMP ADMINISTRATION TO PAUSE FEDERAL GOVERNMENT WEBSITES IN EFFORT TO ELIMINATE DEI, ANTI-TRUMP CONTENT

    Republican presidential nominee former President Donald Trump arrives at an election night watch party at the Palm Beach Convention Center, Wednesday, Nov. 6, 2024, in West Palm Beach, Fla. (Evan Vucci)

    Additionally, the Environmental Protection Agency (EPA) does not list climate change on the drop bar of its “environmental topics.” Climate and climate change are still referenced on some parts of the website, but they are linked or mentioned on the homepage.

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    The scrubbing comes after the Trump administration put a short pause on most federal government websites on Friday evening in an effort to eliminate DEI, Fox News Digital previously reported.

    The U.S. Department of Agriculture climate change landing page appears unavailable.

    The U.S. Department of Agriculture climate change landing page appears unavailable. (USDA)

    The move mirrors a similar rebranding of government websites during Trump’s first term, where he also removed references to climate change or climate change effects from several federal departments online pages.

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    Trump targeted the Biden administration’s green energy agenda in his first slew of executive orders, withdrawing the U.S. from the Paris Climate Agreement, getting rid of the electric vehicle (EV) mandate, and doing away with its climate emissions target. 

    Fox News Digital reached out to the White House, USDA and EPA for comment.

    Fox News Digital’s Brooke Singman contributed to this report.